How do smaller, local businesses get started in social media?
I’m going to keep this simple and ask that you only focus on THREE things to get started.
1. Start a Google Business account.
This makes sure you show up in local search with photos, business hours, and a link to your website. I recommend spending time to take full advantage of all of they offer, however if you only have a few minutes, then at least just set up your Google Business page, add your phone number, your business hours, and at least one photo.
2. Set up a Facebook Business Page.
This gives you a way to connect with customers in your area and gives you a digital advertising platform. Set up your page and make sure to fill out as much as you can in the “About” section – people do read this! Especially if they want to call you or learn more on your website.
Start spreading the word. What does this mean? It means your social media handles have to be EVERYWHERE and you need to be posting EVERYWHERE:
3. Post on local Facebook community pages on behalf of your business.
These are great pages for promoting any specials, to say “thank you”, and to keep in front of your customers. SIDE NOTE: When you’re posting in a community page, make sure you’re not spammy, don’t promote yourself on someone else’s posts, are polite, and don’t over do it. You don’t want to turn anyone off … or worse, get banned from the page! Also, read the rules for the group to make sure company promotions are allowed.
Have fun. You've got this!
The best advice … is to have fun! You’ve got this!
Have you already done the steps above and want to go to the next level? Then it sounds like you need a Digital Marketing Business Coach to get to that next level. Let’s talk! Contact me today to get started.
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.