If you’re like me in the world of social media, you’re feeling the pressure of “what’s next” multiple times a day. If you’re overwhelmed about creating new content ALL THE TIME, you’re not alone. Content creators are on the hook for providing new content day in and day out.
While chatting with other creators, it seems like many of us forgot about the magical world of “evergreen content” in the last couple of years.
For those who haven’t heard this term before, Evergreen Content is content that doesn’t age quickly. You can use it and re-use it again and again. It’ll keep working for you.
If you gasped and thought to yourself “What! Re-use content! That will look horrible to our audience!”. Keep this in mind:
How to Re-Use Content
Before re-using content, go back through and read it to make sure you don’t need to change anything that sounds out of date.
Create different social posts:
If you’re interested in Content Syndication, you can look into these platforms:
One More Idea
A few years ago, while hungover during the holidays, I wrote a blog post on how to use your past social media content to fill your social calendars during Dec and January. You can read that here if you’re interested.
Don’t Be Shy, Re-Apply
Ok, that was a horrible rhyme. But you get the point. Re-apply, aka Re-use, your content so it continues to work hard for you. Having evergreen content that you continue to re-use WORKS. It continues to drive traffic to your website, helps host conversations on social media, and it saves your budget because you’re re-using instead of paying for more new content.
Have fun getting creative with your old content!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.