Show Your Love This Valentine’s Day
I wanted to put a quick blog post together because I hear some local businesses are having a hard time planning Valentine's Day promotions. Are you struggling with promotion ideas for Valentine’s Day? Maybe you offer services that you can’t provide a discount on. Or you’re not in a place financially to offer 20% off. Or you’re just not sure where to start. Hopefully this blog post will help! Choose one or choose all to implement.
1. Give Gifts to Your Clients
What kind of gifts can you give?
• White paper
• Percent off a product/service in February
• Product samples
• Freebie after a purchase of a certain value
• Gift/value they can use in their business
2. Give Gifts to Your Top Clients
Give gifts to the top 10% of your clients. Use it as a “reward” opportunity. You can even turn this into a referral opportunity by asking them to select 1 person to also get the same gift. What a great way for them to “pass it forward” and for you to gain new referrals to your business!
3. Post a Love Message to Your Clients
Post an image … or better yet, use Facebook Live Video to post a message to your clients. Facebook Live Video has better reach and after the most recent changes made to Facebook’s algorithm, your regular image post might not even be seen.
You can also start a social media campaign called “Things I love” and post every couple of days. You can post about:
• Vendors (i.e., friendly delivery guy)
4. Highlight Gifts for Sale
Make sure you let your customers know what kind of Valentine’s Day gifts you have in your shop! Feature multiple products – post every day if you have enough inventory! Make sure you stay in front of those shoppers!
Another promotional tactic is to let your audience know what products/services have been the most popular for men, women, kids, etc. so they where to start shopping on your site or in your store!
5. Get Unique
Maybe your business sells B2B. That’s ok – you don’t need to have conventional gifts! You can still ask clients to “Share the love” by referring your services to a contact (make sure you throw in a special introductory offer!).
Don’t forget about the singles out there! “Galentine’s Day” is a fun favorite – started from the popular TV show Parks and Rec, it’s a way for women to use those “couples” coupons with their gal pals instead.
Re-purpose popular romantic quotes into funny quotes that promote your business. How could you re-purpose these?
• Love is in the air
• You complete me
• I’m just a girl standing in front of a boy asking him to love her.
6. Dedicate Marketing Dollars
Dedicate some marketing dollars to digital advertising:
• Facebook & Instagram Ads
• Twitter Ads
• Google Ads
Share Your Ideas!
Once you post on your social media pages or on your website, post a link in the comments so I can head over and “like” it! I can’t wait to see how creative you are!
Social Media Images
Feel free to use these on Facebook, Twitter, Instagram, Snapchat, and anywhere else!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.