December Author Marketing Plan

Follow me on Substack for more author marketing tips, including my weekly newsletter that's only $7/month. 

December is a wonderful time to reflect on your growth and set the stage for an even more vibrant year ahead. This month, we’re focusing on building connections because a strong network can do wonders for your author career.
👫Your December ChallengeJoin two new networking groups this month and dive in! Whether virtual or in-person, these groups can connect you with other authors, readers, and industry professionals.
Where to Find Networking GroupsHere are several ways to find networking groups tailored to your needs as an author:
Online Platforms

1. Facebook Groups
   
   • Search for genre-specific writing groups (e.g., "Romance Writers Community," "Sci-Fi and Fantasy Authors").
     
   • Look for groups dedicated to book marketing, self-publishing, or traditional publishing.
     
   • Join local author networks or city-specific writer groups.
     
2. LinkedIn
   
   • Join professional groups for writers, editors, and publishing professionals.
     
   • Explore groups here
     
3. Reddit
   
   • Subreddits like r/writing, r/selfpublish, or r/writersgroup can connect you with communities eager to help and share advice.
     
4. Meetup.com
   
   • Search for in-person or virtual writing and publishing groups near you.
     
   • Filter results by interests like "fiction writing," "poetry," or "book marketing."
     
5. Discord Servers
   
   • Many author communities host active Discord servers where members share resources and participate in discussions.
     
   • Search for writing-related Discords via platforms like Discord.me.
     

Writing Organizations and Associations

1. Genre-Specific Organizations
   
   • Romance Writers of America (RWA), Science Fiction and Fantasy Writers Association (SFWA), Mystery Writers of America (MWA).
     
2. General Organizations
   
   • Join the Author’s Guild or your local chapter of the Society of Children’s Book Writers and Illustrators (SCBWI).
     

Local Resources

1. Libraries and Bookstores
   
   • Check bulletin boards or ask librarians about writing clubs or book events.
     
   • Independent bookstores often host author meetups or writing groups.
     
2. Community Centers
   
   • Many towns and cities have community-run writing groups or events.
     
3. Colleges and Universities
   
   • Explore creative writing departments or continuing education programs to find local workshops or alumni groups.
     

Events and Conferences

1. Writer’s Conferences and Book Fairs
   
   • Attend events like ThrillerFest, BookExpo, or regional festivals to meet fellow authors and industry professionals.
     
2. Workshops and Retreats
   
   • Look for events that emphasize group discussions or networking.
     

Professional Referrals and Word-of-Mouth

1. Ask Fellow Writers
   
   • Reach out to author friends or mentors to see what groups they recommend.
     
2. Follow Writing Influencers
   
   • Many authors or coaches share links to groups they manage or participate in.
     

Paid Communities

1. Membership Platforms
   
   • Look for exclusive groups on Patreon or Substack hosted by industry experts or authors.
     
2. Coaching Programs
   
   • Some book coaches or marketers (like The Fiction Lab) offer access to private networking groups as part of their services.
     

Here’s how to find the right group for you:
Tips for Finding Your Perfect Networking Groups

1. Match Your Genre: Look for groups with a focus on your niche. A romance author will feel more at home in a group of fellow romantics than in a sci-fi collective.
   
2. Align with Your Goals: If your goal is visibility, join groups with readers or industry professionals. For craft improvement, look for critique-focused groups.
   
3. Check the Vibe: Observe the group’s tone and personality. Do they encourage discussions or feel overly competitive? Join a group where your personality can thrive.
   

Once you’ve joined, don’t lurk—jump into conversations! Introduce yourself, ask questions, and share your insights. Your future readers, collaborators, and friends are waiting.
🎅 Social Post Ideas - Holiday EditionFor Published Authors

1. "Give the Gift of Fiction This Year!"
   Post Caption:
   “Forget socks and ties—books make the best gifts! 🎁✨ Whether you’re shopping for a romance lover, a mystery solver, or a fantasy dreamer, my novel is the perfect present to put under the tree. 🎄 What book are you giving as a gift this year?”
   Accompanying Visual: A photo of your book wrapped in festive holiday paper with a gift tag that says, “To: You, From: Your Next Favorite Story.”
   
2. "It’s the Most Wonderful Read of the Year!"
   Post Caption:
   “Cozy up with a cup of cocoa, twinkling lights, and my book this holiday season. ☕📚 Let’s make this winter wonder-READ-full! 🥰 Grab your copy now and let’s spread some story magic!”
   Accompanying Visual: Your book styled with holiday decor like fairy lights, pinecones, or ornaments.
   
3. "All I Want for Christmas Is… for You to Read My Book!"
   Post Caption:
   “Looking for a last-minute gift idea that’s as magical as Christmas morning? 🎅📖 Give the gift of adventure, love, and laughter with my book! Or treat yourself—you deserve it. 🎄💕”
   Accompanying Visual: Your book cover inserted into a holiday gift bag with the caption overlay: “Books = the gift that keeps on giving.”
   

For Authors Without a Published Book Yet

1. "Santa, I Swear I’m on the Write Track!"
   Post Caption:
   “Dear Santa, this year, I’m working hard to finish my book. It might not be wrapped up with a bow yet, but it’s coming in 2025! 🎅✍️ What’s your big goal for the new year? Let’s make 2025 our most creative year yet!”
   Accompanying Visual: A photo of your writing setup with a cheeky letter to Santa about your writing goals.
   
2. "It’s Beginning to Look a Lot Like Writing…"
   Post Caption:
   “Between decking the halls and sipping hot cocoa, I’m making time to write this holiday season. 📝🎄 What’s your favorite way to stay creative during the holidays? Let’s jingle all the way to our word count goals!”
   Accompanying Visual: A cozy holiday setup with your notebook, laptop, or favorite writing tools surrounded by holiday cheer.
   
3. "All I Want for Christmas Is Write Here, Write Now!"
   Post Caption:
   “I may not have a book under the tree this year, but the gift of storytelling is alive and well in my heart! 💝✨ Can’t wait to share my story with you soon. What’s your favorite gift you’ve ever given or received?”
   Accompanying Visual: A Christmas tree ornament shaped like a book or quill, paired with your favorite writing quote.
   

🎄December Email Newsletter Topics

1. Year in Review: Reflect on your 2024 wins and lessons. Share how your audience inspired you and hint at exciting plans for 2025.
   
2. Holiday Giveaway: Run a small giveaway (a signed book, writing swag, or even an Amazon gift card). Encourage your audience to spread the word.
   
3. Seasonal Connection: Write a heartfelt message about how the holidays inspire your writing or storytelling. Include a short story, poem, or creative excerpt related to the season.
   

Let’s make December a month of meaningful connections and festive creativity. I can’t wait to see how you grow!