4-Phase Marketing Plan for Authors
We've taken the overwhelming process of advertising your book and broken it down into four phases. Each phase is designed to help direct you through the process of building your author brand, advertising your book, and building a fan following. Each phase includes a workbook, templates, and a to-do list to help keep you accountable.
Phase One: Build Your Promotional Foundation
It's time to build the foundation of your brand and ensure you're all set up to start promoting yourself and your book! This includes building a website, getting headshots, writing an author bio, creating social media accounts, understanding your audience, identifying audiences, and much more!
Phase Two: Research PR opportunities an Prep for Promotions
Where are you going to start promoting yourself? What will you say? Who are you going to send announcements to? Where should you start making connections? We'll create a blueprint around promotional messaging.
Phase Three: Create Promotional Materials & Newsletter
You don't want your fans to forget about you! It's time to start gathering creative elements, designing communication templates, and creating a content plan so you can keep in touch with your fans before your book is launched and in-between book-signing and other events once you're a published author.
Phase Four: Start Promoting!
Once your book is available for pre-order or order, it's time to make sure everyone knows! This can be through ads, social posts, newsletters, partnerships, podcast interviews, and more. We'll create an action plan and take these next steps together!
