If you’re like most business owners, you probably aren’t going to like this. And you’re going to be upset with me because you’re going to be out of your comfort zone on this one.
But the truth is you need to start posting more pictures of yourself on social media. Yes, pictures of YOU. Your fans want to see your face!!! Don’t stop reading! Stay with me. I know you hate your hair, probably need a brow wax, didn’t wear lipstick, want to lose a few pounds, wish you would have worn something else, blah blah blah. Or you think no one cares about who’s behind the scenes. But you’re wrong (sorry, it’s true).
Fans like you and “like” you
Fans on social media want to know more about you. They want to connect with you. Engage with you. They want to “like” your photo to support you. They want to see your face in their news feed!
So starting today, I want you to post at least ONCE a week a picture of you or a staff member. (And you better start with yourself! It’s going to help your social media reach and engagement. Plus, it’ll help set a good example for the rest of your staff.)
Use these social media post ideas to get started. Simply include a picture – or better yet, a video – of yourself and/or an employee:
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.