Let's learn from them, raise them, and celebrate them! Always!

For a while now I've been wanting to feature women on my blog who inspire me and aren't scared to reach down and pull up other women. Have you ever met someone like that? Who, after just a few minutes, you've gleaned something so useful - some nugget of wisdom you can use in life and your viewpoint is forever changed?  

I met Kerry in 2001 and we've been tight ever since. I remember the two of us walking arm-in-arm down the stairs of a big corporate building holding each other up so we wouldn't trip in our heels. So funny to think about! We hated corporate life so much but always found ways to make each other laugh and get through it. Now, we're both out of the corporate hold and doing our own things and not even once looking back ... well except to offer up advice.

Ok, I wrote that headline in the voice Kerry uses when she's making fun of herself. She cracks me up.

​I often go to Kerry for advice. How to grow my business, how to deal with difficult people, all of the above. But also go to Kerry when I'm needing soul-nourishing friend time (or just a night out that I may or may not remember!). She always listens and always has something to share. Which is why I was so excited when she said she'd give advice on my blog! I sent her a few questions and she took it from there ... 

​Hi there!  I’m honored you asked me to participate in your blog! It’s because I’m old right? Ha! Well, I’m proud of my 60 years of life experiences-not that I know everything, but I’ve been there and done some…. Am still doing it, still exploring, reinterpreting and experimenting. And, hopefully, will be for several more years!    

I’m grateful to have been born a creative!  The downside is I bore easily, my mind is in a constant state of A.D.D.—easily sidetracked--looking for shiny new objects or finding unique ways to entertain myself.  (Was that a squirrel?)  But to be honest, I wasn’t very creative, or courageous when it came to earning a living.   In hindsight, I understand why I became a bit of a thrill junkie and chose the most adrenaline filled hobbies.  I flew airplanes, rode horses, and toured cross-country by motorcycle, most likely to balance out the routine that corporate marketing jobs can bring—but it was my safe and easy choice to earn income. 

Part of the strategy (or lack thereof) was born from the practical fact that this was where the highest paying jobs were.  Back in the day (I know, geez) the people you knew, and the people they knew, were your Internet.  That was the extent of your search engine.  Today it’s equally difficult because the opposite is true—so many jobs to sift through.  Ok, see…nothing has changed!  It’s still hard.  One thing remains unchanged, your “people internet” is still your best search engine resource.  Probably why LinkedIn is such a great platform for job hunting.  It allows you to leverage the people and companies you know!  

The bottom line, we do what we must to survive and even now with the help of being connected to the world, it’s difficult.  Its hardly ever as glamorous as social media makes it look, and if we’re honest, it’s mostly hard.  Along the way, most of us will take a less- than- dream job or two just to get by.  (I sold tickets to the circus once as a telemarketer!)  Sometimes, we just fall into careers/jobs, and sometimes they stick, and even become good ways to earn a living.  Adapt. Be flexible. Please believe me when I say that there’s potential to make almost any job interesting and fulfilling.  Being observant, and creative, I did everything I could to make corporate marketing exciting and challenging.  I became a fixer.  I used my creative brain to invent new products, develop solutions to business problems, make processes work better, and as a result, became an asset to my employers (albeit there were some who felt I was less than an asset).  I learned to communicate, listen and sell my ideas. These skills are useful and imperative really, in any job or business.  I saw new opportunities when things got stagnant.  It wasn’t my dream career, but I made the most of it by using my creative brain.   

OK, I’m rambling, and I was asked for career advice.  So I’ll get on with a few simple things.  Looking back, it’s easy to see what was important, and what was fluff.  Here are a few things that stand out as important:

1. Be true to yourself. Don’t seek a job for the sole purpose that it might impress someone or because it’s what someone else wants you to do. It’s perfectly fine to choose a job with the main motivation to earn an income. It might not be perfect, but the income might allow you to get to the perfect place.  And it’s OK to choose the perfect job even though the income might not be perfect. Do what you need to do. Make decisions that are right for you.

2. If you’re unhappy doing what you’re doing, think carefully about what really turns you on and why the current job doesn’t.  What makes you feel amazing?  What gives you a sense of accomplishment? Look to those answers to guide you to your next step. Treat this like a project.   

3.  Don’t panic.  Anything is possible, period.  

4. Love your people. 

5. Be honest.

My path was rather unextraordinary - work hard, save money, enjoy life, make friends, get out of the corporate world early to do what I really love.  Some might think that just delayed my soul purpose in life, (art).  Ok, it did somewhat, but I have no regrets.  Without the path, (and the money) the experiences, the lessons, and all the awesome people collected along the way, I wouldn’t be this artist today.  The struggle provided amazing experiences, made me grateful and gave lots of context to produce art that I’m passionate about.  It really is about the journey.

You can skip the gravel roads I took and go straight to curating a life you love.  Today, anything you imagine and feel is right, is actually possible.  Regardless of the path you take, or where you are in life, it’s conceivable to love where you are.  Take a breath, spend a moment or two and really explore the possibilities, embrace where you’ve been and what you’ve learned.  Dream. Be grateful for what you have and take note of your accomplishments.  Draw a picture of it! It will help provide perspective for the future—it will help you paint a bigger picture of yourself.   

One thing is certain. You bring your own DNA, a totally unique personality, and a unique perspective, to every task, every job, every situation, and every relationship.  Bring it. Observe, learn, move forward.  Rinse and repeat.  

Jobs and businesses come and go.  Nothing is permanent. Change will happen. It’s the people that each job, or business encounter bring you that enrich us, feed our souls and inspire us to be, and do better.  Cherish this. It’s the most important benefit any job, business or career brings.  It’s what makes life, the journey, and all of us, rich. 

​Love and peace, because it matters, 
K

See what she's been up to? How gorgeous is her work? You can view more of her work here (do it, you'll love it!).

Can't you picture this in your house or office? I L.O.V.E. art, so when I see art that moves me and makes we stop the Internet scrolling for a few minutes to rest my heart and brain - I'm hooked. And that's how Kerry's art makes me feel. It's soul consuming and I love seeing her work from start to finish. I love reading the reviews and comments from those who have her work hanging in their homes. 

What inspires you? What are you currently working through? Whatever it is, you can do it! 2020 is your year! You'll learn, grow, give, take, and every thing in between.

Thank you so much for sharing, Kerry! I always always always learn from you and your blog post was no different. Your kindness, wisdom, and bad-assery show through :) 

You guys, I really want to improve my morning routine. I want to wake up refreshed and then be productive all.day.long. I've been reading articles written by entrepreneurs about how they've mastered their morning routines and how helpful it's been to their success.

I'm reading things about cold blasts of water in the shower (ummm ... do they not shave their legs??), meditating, reading a chapter from a book, exercising, and on and on. I'm exhausted. I'm even more exhausted after reading their list. That said, my morning routine could use some major improvement. 

So I thought I'd tell you about my morning routine ... you might feel inspired. You might be feeling the same. You might want to pat my head and tell me to go back to bed because I created a video without trying, I actually #wokeuplikethis and didn't think about hair and makeup before creating my video. 

So I guess at the end of the day, I want to say that if you're also struggling with your morning routine and you feel like a hot mess ... You're not alone! I'm right there with you. And guess what - we're still making it, we're still successful. Don't get down on yourself and feel like a failure. You are FINE. FINE. FINE.

But if you're also like me, and know you could make some improvements that hopefully have a bigger impact on your life then stay tuned. Let's figure this out together. I have a baby, I have 2 middle schoolers, and I'm tired lol. I have a feeling you're probably in a similar situation. So let's figure this out together and try new things. You've got this! I've got this! Let's go! 

I’m writing this blog post because I’ve had enough. There are some "experts" out there that have me rolling my eyes ... like hard rolling my eyes with so much drama and sass. Here’s the deal, I don’t tout myself as an expert in my field. I don’t think anyone should. Digital marketing is changing every day.

What causes digital marketing to change?

• New apps
• Audience shift between apps
• New abuses of apps, changing the way we use it
• News/Events 
• Freaking "experts" telling everyone the sky is falling and they should make changes
• Oh there's more - maybe I'll write a another blog post about it after this 

With all of these changes happening, there’s literally NO WAY you can be an expert. I do think you can be smart and effective and easily roll with the changes, which makes you VERY successful. (I’ll touch on that in my next blog post.) But an expert? Be careful.

Today I want to talk about these EXPERTS who are great at making phone calls with sales pitches but can't seem to provide results. You know ... results. What our clients are looking for. What makes a program successful and worth the budget dollars. RESULTS. 

When experts recommend anything for your business - it should be through their real-life experience. Either through other clients or at least by reading about case studies from industries and businesses like yours. If they can't provide this for you then you need to start asking more questions ... or just run. I've been noticing a trend with so-called experts that I want to point out. Things you should look for .. 

I get so angry when I see digital marketing experts play this game with business owners - especially small to medium sized businesses who don't have the budget dollars to make huge mistakes. If you hear any of these phrases you should run ...

”EVERYONE is using [fill in the blank]. NO ONE is using the app you’re currently on.”

“This is the ONLY effective platform right now. I can’t believe you’re still using [fill in the blank].”

”Oh my gosh, you’re STILL running ads on [fill in the blank]. Hahaha I didn’t even know people where still on that.”

“It’s all about [fill in the blank]! Anyone not doing [fill in the blank] is getting left behind!”

The biggest red flag is hearing "EVERYONE IS DOING IT" ... listen to me - that doesn't mean anything. Do not ever make changes to your business because everyone is doing it. You want to hear "THOSE WHO'VE TRIED IT HAVE SEEN AN INCREASE IN LEADS" (or website traffic, phone calls, whatever their measure of success is). 

At the end of the day it doesn't matter what everyone else is doing if it's not going to make you more money. 

You want to know who's pushy? Someone who wants you to make a decision and fork over money before you realize it's a mistake. You want to know who isn’t an expert? Someone who tries to push you into a decision before you have time to think about it. If you have someone who's super pushy ... and then they start saying things that confuse you ... it's time to run.

​Digital marketing is confusing to those who haven't worked in the field before. No shame in that! I don't know how to do your job and you don't know how to do mine. That's why we have different jobs. If an "expert" takes a painfully long time to spell out processes to you using jargon that flies over your head it's because that person is trying to make their job sound harder than it is. 

If I hear my clients say "I don't even know what that is" or "I don't know what that means" I immediately start reworking how I explain things and try to cut out the "how" when all they really need is the "why". I don't want anyone to feel confused when I walk away. 

If someone is making you feel confused or being too pushy, just ask them to send a proposal over to you so you can think about it. Then start Googling the terms mentioned in the proposal to see what they stand for so you start to get a handle on it. Better yet - I offer a free 30 minute consultation so I can take a look at it for you. I'll tell you what kind of questions to ask and if I see any red flags. I'll even tell you if I think it sounds like an awesome opportunity so you can get moving on it and start making money from it. 

"Johnny is AMAZING! He's the best in our area. Trust me, he's better than everyone else. You can ask anyone and they'll tell you he's way better. We're so lucky to have him. You'll get access to Johnny if you work with us. In fact, let us bring Johnny in so you can meet him. He's super cute, too." Ummmm... the more they talk up Johnny the more you can guarantee he isn't that great.

Also, let's take a minute to talk about awards. Awards are great and all - it proves that a company is good at networking and filling out forms to have their materials entered in to contests. There's absolutely nothing wrong with that and I envy the people who've done this (hey, feel free to contact me today if you have an award you'd like to nominate me for!). Here's my problem with awards and other achievements and I'm not going to be popular for saying this ... I don't think they mean much about the firm's talent. Sometimes I'm wrong though! So when an expert starts showing you their awards, check to see where they came from. Is it from a group they pay money to? Or is it from an unbiased industry expert? 

Your conversation with an expert should be like this ... "We can do this, this, and this for you. As a matter of fact, we did that for this other company over here and won an award for it!" It should not be like this "Now we'd like show you a PowerPoint for this project we did where we won an award" (then the whole PowerPoint is just photos of pretty creative they had a designer create ... not a PowerPoint outlining results). 

Just watch closely at how they talk about themselves. You should still be the center of the conversation as they mention their achievements, not them. Getting an award is not a bad thing - and trust me, I'd tell EVERYONE if I had one - but it shouldn't be the focus of your conversation with an expert. 

I'm definitely not trying to scare you away from using experts - you need to (even though I don't think they should use the term "expert"). You need to work with someone who's living digital marketing day in and day out. Someone who knows how to quickly make changes and adjust your strategy on the fly so you can continue to be successful in that space. You need someone who lives and breaths digital marketing because I'm assuming you don't have time for that, nor should you be expected to have time for it.

​So go out and interview "experts" from Digital Marketing firms - look for the red flags above and ask questions important to your bottom line so you can find someone you click with. Trust is everything! I can tell when a client doesn't trust me and even though it leaves me feeling bummed out, I know that if we don't click then we just don't click. I walk away knowing they'll eventually find someone they click with and they'll do great. I can tell when a client does trust me and because of that trust, we see great results and have open conversations about changes, strategy, and future projects. 

​Good luck with your digital marketing! Let me know if I can help! 

​One thing I've always struggled with is staying organized and REMEMBERING commitments ... heck, remembering someone's birthday would be nice ... ok, just remembering things in general! 

As you can imagine - being a business owner, I need to stay organized. It's something I'm constantly struggling with, but also constantly improving upon. And one thing that's made a WORLD of difference is color. Throughout the years, I've come to realize that I NEED to use color to help me remember things that are important ... well to remember anything. 

Convos with my husband goes like this ... "I don't remember her. What color was she wearing?"  or "I don't remember her name, but she was wearing the pink lipstick." or "I don't remember if I saw it. What color was it?" or "Is that location beside the red building?" (I should mention he's color-blind, so his answer back is usually "I don't know. I can't see color." But hey, we make it work!!)

​I first noticed how much color helped me when I was in college and having a hard time studying for exams ... to me it felt like the whole premise of college was memorization. Which isn't my strong point. At all. To help myself remember important facts, I'd highlight them on the page in certain colors (I liked yellow and green). Then while taking my test I could visualize the page and where the colors stood out on the page. From there I'd then remember what text I had highlighted. Voila - better grades. 

Fast forward to my first office job and I found out quickly that if I wrote something down with colored ink or better yet, wrote it on a colored post-it note and put it on my computer, then I actually remembered what I was supposed to be doing. (This is how much I rely on post-its - I love these "extreme" post-its that keep on sticking through thick and thin.)

​Fast forward again to owning my own business and organizing the life of multiple children, I've found that once again the use of color was my saving grace. We have a huge marker board in our hallway where I write down everyone's schedule for the week and each person is in a different color. Instead of feeling frantic, I can visualize the marker board and which days have which colors on it and then it helps me to remember what was written down in that color. 

I also use lots of color in my day planner as I map out my day - especially if I have a meeting coming up that I cannot forget. Meetings and appointments are highlighted in yellow and written in ALL CAPS.

All of this probably sounds crazy to those of you who remember everything all the time (I have a friend who remembers everyone from high school, their birth dates, what songs they liked to listen to ... the list goes on). But to the rest of us who walk into one room and can't remember why ... or look in the back seat to see if you've picked up your kids yet or not ... or leave a meeting and can't remember what you just talked about ... or standing at your front door staring at it wondering what you were supposed to grab on your way out ... this can be life changing. (Psst - those extreme post-its will stick on doors, too. We sometimes have up to 3 on ours so my kids can make it to school with everything they're supposed to have.)

So it turns out, this is a THING. Studies have been conducted on how much color helps us out (I won't go into it, but you can read it all here).  Even the company who creates post-it notes has written about color helping to boost your memory. 

If you're wanting to add more color to your life, then start with these ideas: 

Ready to color-code your planner? Use these tips from a pro. 

What about email? Outlook let's you color code specific emails and lets you color-code your meetings as well.  I'm a Gmail user and I don't use the calendar as much (Gmail let's you color-code your meetings, too.). Since I don't use the calendar as often, I've decided to look for another solution. I've started using a Gmail Chrome extension, called Boomerang, that allows me to schedule reminder emails TO MYSELF (and for my clients, too). In the subject line of the email I'll use a bright colorful emoji so it stands out and guess what ... I remember it! 

Don't forget to let others help! Keep post-its handy for your spouse and kids. They can write reminders down as well! My daughter loves doing this (probably because it's like bossing mom around). 

Good luck with staying organized! Our world just gets busier and busier each day. It's hard to stay on top of it all! Hopefully the use of color can help you like it helps me. 

Let’s talk about your social voice. Your tone on social media. What should it sound like?

That seems like SUCH a simple question … until you get started. You might be thinking, “Well, my social voice is MY voice. I’ll just be myself.” OK, yeah that’s like 70% true. The other 30% (religion, politics, your new fad diet, weird passive-aggressive rants about family members who just take advantage … you get the point) needs to be left out. Don’t do it. Don’t drink and post. Don’t drama and post. Repeat after me … “I won’t do it.”

Now let’s focus on that other 70%. Go head – be yourself (after all – that’s why you’re so successful!) and start connecting with your clients. While communicating with your clients, make sure you SHOW your audience your voice and values – don’t just TELL them. What’s the difference?

Post A: “I just love my clients. You guys always make me feel special!”  (Zzzzzz….)

Post B: “Oh my gosh! Look at this little cutie who stopped in with her grandma today! Customer in training!!” [insert the MOST adorable picture you’ve ever seen]

Post C: “Stop in this weekend, tell me what you LOVE about our community, and I’ll give you 15% off your order! Stay tuned … I’ll be posting all of the wonderful things I hear!” (Don’t forget to throw in some hashtags! #smalltownlife #bestcommunity #bestneighborhood, etc.)

So obviously, I’m a fan of B and C. A … eh, you can do better. Your business isn’t about how your customers make YOU feel. It’s about how you make THEM feel.

See the difference? I knew you would!

Be yourself. Be weird. Be quirky (you can tell I am!). Be compassionate. Be “real” and open. Just leave that 30% out while you’re doing it.

It’s embarrassing. It serves as a quick and effective reminder that maybe (just maybe) you don’t know everything and it’s one of the best ways to become humble (because – let’s face it – you have no other choice).

Fear of failure is a huge hurdle in the marketing world. You’re charged with positively impacting your company’s bottom line … and no pressure, but EVERYBODY’S WATCHING. Also, you probably work with that person who meets all of your ideas with “What if it doesn’t work?”

​Here’s how to get past those people and any fear that’s stopping you from implementing kick-ass ideas.

​Those people who are constantly scared to try ANYTHING because WHAT IF IT DOESN’T WORK. Well, remember, sometimes that’s the point and you’re probably going to have to explain that to them. Every project – even the ones that seem to fail – serve their purpose and help you learn more about your audience and communication strategy. Explain how your goal is to learn about how your audience responds to messaging and the only way to do that is to try new things. Also, put the numbers in front of them – show them results from previous projects, data modeling, and success stories from other companies to back up your idea.

​Limit how many resources are spent on this new venture. Don’t use your whole marketing budget or every single person on your CRM list (for example) when trying something new. Use a small sample of your audience and just part of your budget to test out your idea.

​Guess what, at the end of the day – whether your project was in the red or the black – you’re going to step back, look at your results, your audience, etc. and decide what you’re going to do differently to make it better next time. Win or fail – you still have the same process. You don’t get an award for a great idea – you get charged with making it even better next time.

In summary – don’t be scared of failure. Don’t let others minimize your ideas because they are scared. Be confident. Back up your ideas with data. And get it done already! 🙂

​I once heard a freelance writer tell a story about a direct mail piece he was working on for a teachers association. In the past the audience (the teachers) would call in and complain about any grammar mistakes or other mistakes they found in the letter. The main complaint: "How can you send a letter to TEACHERS with a typo in it?! Not professional at all!"

To beat them at their own game, he put a teaser on the OSE (outside envelope) that said “There’s a typo in this letter. Can you find it?” … He had the letter proof read like always, didn’t leave a typo on purpose or anything, but knew there’d be something in there they would probably complain about.

The response was amazing and positive. The teachers LOVED it and thought it was funny. And they decided to purchase what the company was selling. The moral of the story? Get creative and beat the haters at their own game. Your audience just might reward you for it.

And … how many mistakes can you find in my post? (Ok, don’t actually tell me.)

Does your home office call to you?  Is it a sanctuary? Does it get your creative juices flowing?  Or does it feel like a struggle just to go in there? Making a work space personal, pretty, functional and comfortable will result in making work feel, well…like less work.  

​Read on to learn some very easy and inexpensive ways to make your home office feel pleasant, special, even inspiring and place that you…well…actually want to be!  While you can’t eliminate the work that needs to be done in your home office, (it’s called work for a reason), you can make a few changes to make being there much nicer! 

​Whether you’re working full time in your home office, or just on the occasional snow day or when you pay bills, your work space can easily be transformed to be more efficient and to feel more inspiring.  Bringing a sense of your personality will make your home office a place uniquely yours.  A few minor budget-friendly changes can seriously change your home office world.   

For some, a chair and a laptop is all that’s needed.  For many of us, more is better.  Filing space, a white board, special art, a TV and other electronics might be called for.  Do you need additional seating for collaboration? The possibilities and option are countless!  No matter what your specific needs may be, you’ll feel better if the space is especially yours.  And, doing so will improve your productivity!  
We’ll provide some inspiration to make your workspace comfy, functional and a place you’ll actually want to do your best work. 

​We’ve all done it. Office work drifted into the kitchen, and had inevitable disasters like spaghetti sauce splattered on an important proposal.   Let’s look at some easy ways you can make your home office unique to only office work, not cooking.  We’ll suggest ways to add needed elements, in a creative and inexpensive way and how it will improve the space by making it a more efficient and inspiring place to work.

If space is limited, it will be especially important to creatively incorporate storage and filing space without crowding the entire office.  A less cluttered and more open space will improve concentration and creativity. Get rid of anything that isn’t useful to your work there.  If the dedicated office has become a dumping ground, get busy removing all things that aren’t supposed to be there!

​Creating physical space between furnishings/equipment will improve air quality and will make the space more appealing.  The space you create by clearing out clutter, not only improves the flow of air, but science has proved that it also impacts the way your brain works. Less clutter brings clearer thinking and improved creative energy.

If you’re starting from scratch or need a desk solution, check out these budget friendly ideas to combine work space with storage:

• See houzz.com for affordable desk options that include storage for filing.  Here you’ll find computer desks, writing and standing desks, as well as executive desk furnishing. 
• Ikea and Target also offer some attractive and affordable options too.  

Align the style of desk with your personality, work style and existing furnishings.  Clean white, mirrored surfaces as well as farmhouse styles can be found here.  And, if you’re a DIYer, combine your favorite reclaimed wood with filing cabinets to make your own personal statement. You’ll save on space too!  See some of these super creative options on BuzzFeed. 

​There are so many options in addition to traditional desk chairs purchased at the “office store”.  Your local consignment shop is a great place for unique, one-of-a-kind options like, small captain’s chairs, club chairs, parsons style (once used for dining rooms) to funky molded plastic for a contemporary fun look. You’ll find a unique bargain to suit your style.   Consider a coordinating cushion for added comfort and warmth.  Be sure to align the style and coordinate the colors of your chair with your desk, and other furnishings.  

Your office will take on a new polished personality with rugs and art.  The rug placement should encompass the desk and the chair to designate and include both in the space.  The rug should be large enough to scoot the office chairs back from the desk.  Avoid fringe and thick piled rugs to make moving chairs easier. If you have visitor seating space in front of or near your desk for collaboration, include this in the rug sizing and positioning so that the seating is included on the rug. 

Again, consignment furniture stores are a great resource to find unique rugs at affordable prices. ​Wayfair and Target also have beautiful options under $300.00. Your favorite art should also share the space.  Add color and beauty in a favorite art piece to help you muse over an idea or imagine beautiful places as you brainstorm. 

​For unique finds, check out your local consignment shops for desk lamps and chandeliers.  Mixing antiques or quirky lighting (things that make you smile) will quickly add personality and functionality. When looking to provide ambient lighting, (not task) check out floor lamps with up-directional lighting.  You’ll add beautiful lighting to darker corners of the room. 

​Bring happy life to your office by adding a plant or two.  If your green thumb is brown, use a quality faux plant. Faux succulents look real and will add extra softness to the space.  A succulent and a cute pot will add a smile to your bookshelves or the top of your desk.  Faux grasses can look beautiful as well.  Make sure you regularly wash them to keep the faux looking real. 

​Whether it’s a creative, eclectic look or a polished minimalist feel that you’re trying to achieve, adding just a few touches and de-cluttering the space will get you an office space that you’ll soon enjoy, and actually want to work there.  

Contact Kerry Fletcher for a one-on-one consultation. She makes it super simple for you to get started on your own and will even go a step further by personally helping you shop for the best furniture and decor pieces. Your home office (and other areas of your home!) will look amazing.

You'll love coming home after you work with Kerry!
Email Kerry at consult24ksf@gmail.com  or visit her on Facebook (check out her gorgeous art pieces!). 

So now that we've gotten that out of the way. Let's talk about how to jump in to video during the holidays. This is a great time of year to post video on social media.
​
You already know video is huge right now. You'll read about it in industry publications, online articles, hear about it from consultants and marketing peers. Plus, I'm telling you about it right now. 

Here's the one thing I want you to remember. There are a lot of really cool things you can do with video and I don't want you to worry about that yet. Because first I just want you to focus on getting your first video out there before running down rabbit holes of "cool stuff" you can do. Here are 5 tips to help you get started in video: 

From all of the clients I've talked to, the ONLY thing holding them back from creating and posting a video on social media is themselves. I get it! It's a new world! Suddenly you have to make your own videos - from your phone! - and post them yourself. But if you think about it - this is actually a blessing. It's more affordable then finding a studio. It's faster than booking a studio and acting talent. And it's much more personable. People LOVE seeing the owners and employees of businesses on social media. It helps them connect to you.

There are a few (cheap) things you can buy to make your videos look a bit more profesh (i.e., professional).
​
Get a tripod to keep your phone steady (and then you don't have to use your laptop camera which might give you that "second-chin" look you weren't going for. 

Use lapel microphone to cut out background noise. 

Employ a selfie light to brighten up your video. Makes your eyes look brighter!

So this sounds crazy, but just asking someone to be in your video with you (even if they're just standing there nodding at the camera) can calm you down, make you less nervous, and help you perform better. So grab a co-worker and ask them to nod into the camera while you talk.

It also doesn't hurt to ask around to see if any employees/co-workers LIKE to be on camera. Hey, maybe they want the spotlight and you can be behind the scenes. 

Because people can tell when you're not. Talk about awkward. You're worried about your hair and outfit and sounding stupid. Your audience is wondering if they should call 911 because it looks like you're having a stroke. I'm serious when I say, don't be so serious. SMILE! Breath. You'll get through it - promise!

(You don't really need Nikes.) Set a date/time for when you're going to make your video (or even go live on Facebook!) and crank it out. Force yourself to do it. Get it done. Check it off your list. Then sit back, relax, and enjoy because you'll see it wasn't so bad and you didn't look stupid.