What if I told you I used digital marketing to help businesses recover from the financial hits they took during the pandemic … and then just walked away? Would you wonder how you can take advantage of the same services? Maybe even wonder why I didn’t tell you how to contact me so we could get started?
That’s why a call to action is so important. A call to action (CTA) is a statement or blurb that tells your audience how to take advantage of all the benefits you've been touting about your business. It’s kind of like the final instructions they need to get their hands on what you're selling.
In the example above, after telling you I've helped businesses recover from the pandemic I'd follow it with something like "Start your ads next week! Contact me at www.digitalrush.com/contact for a free 30 minute consultation."
What Action Should Your Customers Take?
Your CTA is the desired action you want them to take and moves your customers through your sales funnel. A call to action directly impacts your goals. For example, those goals could be …
How to Write a Call to Action
Your call to action MUST include action words (verbs) and sound SUPER EASY. No one wants to work hard to give you money. A few ideas to help start your call to action include …
Add more details to finish those final instructions. For example …
Hard Push vs. Soft Push
Adding a “push” to your call to action means you’re adding a sense of urgency. Us humans like to put things off … especially when it comes to spending money. Your job is to sell your products/services, make sure your audience can’t live without it, and then tell them how to get it. Adding a sense of urgency ensures you’ll have more people taking advantage of your products and services.
A hard push is when you give a specific deadline. For example ...
A soft push is when you give your call to action a sense of urgency, but it’s not tied to specific date. For example ...
Where to Put Calls to Action
Those newer to marketing are going to feel uncomfortable about this at first … but your call to action should be EVERYWHERE. On social media, in emails, in ads, on business cards, on brochures, EVERYWHERE. You might feel like you're over-doing it, but you're not. If you don't tell people what to do and how to do it, then they won't. One of the fastest ways to increase sales is to add a call to action everywhere!
Wondering what your next steps should be? Download our digital plan starter guide! This guide was created for small businesses and entrepreneurs. Simply fill out the workbook as you read along, and you’ll have a digital marketing plan in minutes to help you get going. Even if your website isn’t great and you have little-to-no budget, you’ll have a plan to help you bring in leads and increase revenue. Download your own workbook today!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.