Whew! Marketing to a tough crowd?
I once heard a freelance writer tell a story about a direct mail piece he was working on for a teachers association. In the past the audience (the teachers) would call in and complain about any grammar mistakes or other mistakes they found in the letter. The main complaint: "How can you send a letter to TEACHERS with a typo in it?! Not professional at all!"
To beat them at their own game, he put a teaser on the OSE (outside envelope) that said “There’s a typo in this letter. Can you find it?” … He had the letter proof read like always, didn’t leave a typo on purpose or anything, but knew there’d be something in there they would probably complain about.
The response was amazing and positive. The teachers LOVED it and thought it was funny. And they decided to purchase what the company was selling. The moral of the story? Get creative and beat the haters at their own game. Your audience just might reward you for it.
And … how many mistakes can you find in my post? (Ok, don’t actually tell me.)
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.