Feature Customers To Show Appreciation & Strengthen Connection
Do you have a client who comes into your business often? Or has purchased products/services online more than once? A regular you know you can count on? Think of that client/customer and how you can feature them in your blog and on social media. If you don't feel like you have a "regular" yet, then choose someone who's tagged you on social media or a customer who's in your shop and seems chatty/open to having a photo taken of them. I promise it'll be easy to find someone!
There are a couple of ways to feature customers, depending on your time and resources.
Customer Spotlight on Social Media
If you're not ready to write blog posts or feel that route isn't for you, then let's just focus on social media. Make sure to share on all of your platforms: Facebook, Instagram, Twitter, LinkedIn, Google+, and any others! There are a few ways to feature customers on social media. Let's look at those so you can decide which is best for you ... maybe they all are! (I use all of these options with my clients!)
Use Photos From Your Store Or From Customers
If you can grab a photo of your customer while they're in your store or office, that's great! Another good option is to share their photos. This is what social media is made for! Share their posts on Twitter, Instagram, and Facebook. Here's a perfect example of an online store sharing a photo from their customer.
Design A Template For Customer Spotlights
This is a great example because the image says "Customer Spotlight" on it which will help grab your audience's attention on social media. Designing a template dedicated to Customer Spotlights is a smart move!
Grab a Photo Of You And Your Customer
I love this one. Not only is the owner in the picture with the customer, but he explains that this guy is his first repeat customer. How memorable!
The most important thing isn't which option you use, it's that you get started right away. Make it a goal that you're going to take pictures with 2 customers a month, if you have foot traffic. If you don't have foot traffic, then your goal is to start asking every single customer to tag you in a photo on social media. This will help build your library of user-generated content.
Customer Spotlight Blog Post
This is such a great idea for promoting customer satisfaction and providing social proof! Dedicate a blog post to featuring your customers. Some businesses use a Q&A outline where they ask their customers set questions and then they paste in the customer's answers. Others will use a more narrative approach, where they talk about the customer from their point of view, but then add in quotes from the customer about how they use the products/services or what they love about them. Here are a few examples to look over.
Short And To The Point
This example from Tea Spot shows you how quick and easy this can be. They ask their customer which tea is his favorite, where he's from, etc. That's it! Fast work to show your audience that you're interested and invested in your customer base! (Click on the image to see the full blog post.)
Narrate The Story
This example from Gym Source shows how you can control the story in the blog post by narrating it from your point of view. There are quotes from the customer, which is key. There are also links to other areas of site which is a great way to maximize your traffic! This keeps your audience on the site longer by giving them more content to read. (Click on the image to see the full blog post.)
If you already have a blog for your business then I think this is definitely something you should try! Put together a list of questions and start asking customers if you can feature them! Although you don't need a photo, I think it helps to have one! Especially when it's time to promote your blog post on social media!
If you're not sure where to start, then start with me! I will help you map out a plan ... and even better, I can just do it for you! Let's talk! Email me: firstname.lastname@example.org.
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.