THAT DIGITAL RUSH
  • Home
  • Contact
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Social Media Master Class
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
  • Ashley Recommends
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
  • New Page
Picture

Fail So Hard

3/19/2019

0 Comments

 
Picture

​Let’s talk about failure.

It’s embarrassing. It serves as a quick and effective reminder that maybe (just maybe) you don’t know everything and it’s one of the best ways to become humble (because – let’s face it – you have no other choice).

Fear of failure is a huge hurdle in the marketing world. You’re charged with positively impacting your company’s bottom line … and no pressure, but EVERYBODY’S WATCHING. Also, you probably work with that person who meets all of your ideas with “What if it doesn’t work?”

​Here’s how to get past those people and any fear that’s stopping you from implementing kick-ass ideas.

​1. Learn How to Talk to Nay-Sayers

​Those people who are constantly scared to try ANYTHING because WHAT IF IT DOESN’T WORK. Well, remember, sometimes that’s the point and you’re probably going to have to explain that to them. Every project – even the ones that seem to fail – serve their purpose and help you learn more about your audience and communication strategy. Explain how your goal is to learn about how your audience responds to messaging and the only way to do that is to try new things. Also, put the numbers in front of them – show them results from previous projects, data modeling, and success stories from other companies to back up your idea.

2. Limit Your Risk

​Limit how many resources are spent on this new venture. Don’t use your whole marketing budget or every single person on your CRM list (for example) when trying something new. Use a small sample of your audience and just part of your budget to test out your idea.

​3. Understand the Marketing Process

​Guess what, at the end of the day – whether your project was in the red or the black – you’re going to step back, look at your results, your audience, etc. and decide what you’re going to do differently to make it better next time. Win or fail – you still have the same process. You don’t get an award for a great idea – you get charged with making it even better next time.

Don't Hold Back

In summary – don’t be scared of failure. Don’t let others minimize your ideas because they are scared. Be confident. Back up your ideas with data. And get it done already! 🙂
0 Comments

Beat Haters at Their Own Game

3/2/2019

1 Comment

 

Whew! Marketing to a tough crowd?

Picture
​I once heard a freelance writer tell a story about a direct mail piece he was working on for a teachers association. In the past the audience (the teachers) would call in and complain about any grammar mistakes or other mistakes they found in the letter. The main complaint: "How can you send a letter to TEACHERS with a typo in it?! Not professional at all!"

To beat them at their own game, he put a teaser on the OSE (outside envelope) that said “There’s a typo in this letter. Can you find it?” … He had the letter proof read like always, didn’t leave a typo on purpose or anything, but knew there’d be something in there they would probably complain about.

The response was amazing and positive. The teachers LOVED it and thought it was funny. And they decided to purchase what the company was selling. The moral of the story? Get creative and beat the haters at their own game. Your audience just might reward you for it.

And … how many mistakes can you find in my post? (Ok, don’t actually tell me.)

via GIPHY

1 Comment

    Author

    First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.

    Archives

    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    August 2021
    July 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    January 2020
    September 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    August 2018
    March 2018
    January 2018
    December 2017
    October 2017
    September 2017

    Categories

    All
    Business
    Digital Marketing
    Emoji
    Instagram
    Marketing
    Reels
    Social Media
    Time Saving Tip

    RSS Feed

Agency Vista Sendible Agency Partner Verified Badge
Picture
Agency Vista  Verified Badge
Copyright © 2022
  • Home
  • Contact
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Social Media Master Class
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
  • Ashley Recommends
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
  • New Page