3 Ways to “Heat Up” Your February Marketing

​Keeping the spark alive with your marketing efforts can feel like a lot of thankless, never-ending work when you’ve fallen into the same, dull routine. (It’s ok, you can admit your feelings to Mama Ash.) If your marketing plan doesn’t give you that tingly feeling then it probably isn’t getting your audience all hot and bothered either.
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Use these ideas to spice things up.

1. Start a Customer Appreciation Program
​(It’s like a backrub for your favorite customers) 

There are ways to start a low-cost appreciation program. You can …

• Post a picture of a customer/client and tell your audience why you appreciate them. Plus give them a discount/gift after featuring them.
• Create a points program where customers/clients earn free gifts and discounts.
• Follow up sales with a coupon for their next purchase.
• Create a VIP newsletter list for customers/clients so they can learn about discounts first (give them a few days head start to use the coupon before the general public). 

2. Have a Valentine’s Day Giveaway
(Shower your lovers - I mean customers - with gifts)

​Everyone loves free stuff (literally everyone). Host a giveaway this month with a Valentine’s Day theme. Something as simple as a “We love your customers” theme where you give a product or service away to a winner each week of the month. 

3. Create a #RelationshipGoals Video Series
(Prove you’re the ultimate match maker) 

This is a fun play off those annoying people who always brag about their relationships online. Instead of talking about a personal relationship, you’re going to pair together the following …

• Customer need + one of your products or services = bliss
  • Example for a coffee shop: Busy Monday morning + 25% off a latte = the best morning commute you’ve ever had!
• 2 of your products/services and how they go well together (your customers should purchase both!)
  • Example for a coffee shop: New coffee cake muffin + 25% off a latte = A euphoric experience so full of flavor, you’ll need some privacy. 

​Whew! Someone needs a cold shower. 

I can tell these ideas are like a marketing aphrodisiac to your content calendar! (Maybe I’m just reading into things?) Use these ideas to get started RIGHT NOW before the goosebumps go away!
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I can’t help you with your love life, I can’t draw you like one of those French girls, but I CAN help you with your marketing:

• Book a 30-minute consult if you're chasing the "rush" that comes with good digital marketing.
• Bliss-out with feelings of delight and relief that only a good marketing plan and a great message can bring.
• Compete with the goliaths in your industry by downloading my free digital marketing workbook and building your own strategy today.
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