When setting goals for acquiring customers digitally (from the Internet and mobile device), it's usually easier if you work backwards.
Define Your Objective
First, decide what you want your audience to do. What's going to make your business successful? At the end of the day, what’s going to bring in money? Do they need to buy a specific service or product? Feel free to print off this blog post and fill those answers in here:
List Action Steps
Next, focus on how you’re going to help your customers take those steps. Will they need to visit your website and fill out a form? Order online? Do they need to call into your office/store? Would you prefer they stop in during shopping hours? Fill in your answers here:
Put it Together
Your business goals are under the first exercise. Your business goals are going to help you increase revenue. Next, attach a quantifiable goal to them. You want to make x number of sales or you want to increase your sales by x% this year. Then finally, break it down further. How many sales do you need to make each month to meet your goal?
Your implementation goals will come from the second exercise. This is your "to-do list" to make sure your target audience and customers can easily buy your products and services. The less steps they need to take the better. Take a good long look at your communication strategy and your website to make sure the experience is tailored around your customer and not around you.
Get the Full Workbook
This exercise is from my TOTALLY FREE workbook to help you get started in digital marketing. Download your own copy today!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.