Starting a Facebook Group is a GREAT way to connect with your customers and let them start conversations around topics pertinent to your business. If this is something you're thinking about, I say go for it! My biggest word of advice? Make sure you can dedicate the time! You will need to jump in to answer questions, comment on posts, respond to violation flags from members, and accept new members if your group is private. Here are few benefits to starting a Facebook Group ...
Benefits of starting a Facebook Group
Here are few reasons why you might want to give it a shot.
Types of Groups
Put some thought into how you want your group set up. A public group can grow quickly but you will eventually start picking up people who might bring your vibe down by being negative and you'll also get more trolls (ugh). A private group won't grow as fast but you can have FULL control over who joins. You can even ask them pre-qualifying questions ahead of time to make sure they're a good fit.
Types of Groups:
Public: anyone can see who’s in the group and what they post.
Private: only members can see who’s in the group and what they post.
For businesses using Facebook groups to interact with customers, private is the best option. This allows your audience to be more open (knowing not just anyone can view what they post) and it prevents spammers and bots from joining and ruining your conversation.
Process of Joining
Ok, so how do you get members to join? Start inviting them!
With a private group, you’ll want to invite members. You can invite them via email, on your social platforms, when they’re in the office, etc.
ASK THEM TO ANSWER QUESTIONS FIRST:
One way to make sure they’re ready to be engaged (and lessen the chances of a bot) is to have them answer pre-admission questions before joining. Questions like:
This allows you to collect a bit of information for your own tracking, but also forces engagement right away.
Rules & Code of Conduct
You must include rules or a code of conduct that members need to accept before joining. This keeps your Group open, welcoming and provides a safe atmosphere.
Here are some common rules or policies that groups use ...
Roll of a Moderator
The biggest tasks of group moderators include ...
Policing a Group
Continually policing the group will help keep the group positive and open. You may need to ...
Next Step: Start Your Group!
Come up with engagement ideas (polls, questions, etc.) so you're ready to start conversations and then get your Group started! Comment below with a link to your group if you'd like to have us join!
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First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.