THAT DIGITAL RUSH
  • Home
  • Contact
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Social Media Master Class
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
  • Ashley Recommends
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
  • New Page
Picture

Lazy Posting With Holiday Hangovers

12/19/2017

0 Comments

 
The holiday season is sooooo busy! Those holiday parties tho! Planning, attending, recovering, and starting over again. It feels like it'll never stop (and maybe – just a little bit – we don't want it to). BUT, no matter how busy we are, we STILL have to continue posting on social media (you know, so we can keep our jobs). So what are you going to post toward the end of December after the parties are over, but you're still recovering from a hangover???
Picture
I think I can help …

For a few years I’ve been implementing an “ICYMI” strategy for posting at the end of year and early January. It keeps my head above water from mid-December to end-January when my life is crazy hectic. I don’t have to research articles and find new ideas. I have EVERYTHING I need already in front of me and I can plan out 6 weeks worth of content in one day.

First thing’s first. Juuuuust in case you missed it, “ICYMI” means “in case you missed it”. So, the whole idea is to go back through your year and find top posts (by click-through rate, by RIO, by engagement, etc.) and make a list of them. You’ll need to look at your social post reporting, site traffic from your social posts, etc. to find out what your top posts are.

Next, start scanning through your list to see how you can spin these “old” posts into “new” posts. Here are some ideas …
  • “Our fans liked this XXX the most last year! You’ll want to check it out today if you missed it last time!”
  • Create a slideshow video of the best “before and after photos”
  • Create a slideshow video of the most popular products
  • “Here are the top 3 recipes of 2017 – according to our fans! Let’s try them again this weekend!”
  • “Our fans LOVED this coupon in 2017! So guess what, we’re going to let you use it ONE MORE TIME! Redeem your coupon here: XXX”
  • “Here’s the ONE THING everyone was doing last January. It’s a MUST DO this year too!”
  • “We’re reminiscing on this cold day  – and this testimonial still warms our hearts! We’re still so grateful for these kind words, customer name!”
Picture
​I know. It does seem like a no-brainer once you think it about. It is a very easy concept. And it’s guaranteed to make your holidays a little less hectic from now on! Happy Holidays!! Happy New Year!!!

As always, let me know if you need any help! Email me to get started.
0 Comments



Leave a Reply.

    Author

    First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.

    Archives

    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    August 2021
    July 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    January 2020
    September 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    August 2018
    March 2018
    January 2018
    December 2017
    October 2017
    September 2017

    Categories

    All
    Business
    Digital Marketing
    Emoji
    Instagram
    Marketing
    Reels
    Social Media
    Time Saving Tip

    RSS Feed

Agency Vista Sendible Agency Partner Verified Badge
Picture
Agency Vista  Verified Badge
Copyright © 2022
  • Home
  • Contact
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Social Media Master Class
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
  • Ashley Recommends
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
  • New Page