Does anyone else’s mind go on vacation starting June 1st?
It’s an automatic switch in my head to slowly start powering down. June 1st means I should obviously be somewhere with a drink in my hand! If your mind is in vacation-mode, too, then please join me as I slowly power my brain back on for this important exercise. Why? Because summer is an excellent time to sit down and take a good look at how your marketing and communication plan has been performing so far. It’s also a great time to think about what changes you want to make to positively impact the rest of the year.
Don’t set your drink down! You can do this one-handed. I promise.
1. Take a deep dive🤿 into missed opportunities
If you’re like me, you’re always seeing amazing ideas from others throughout the year that you wish you would have done. A very simple example is that on Mother’s Day I saw someone else post a beautiful, inclusive Mother’s Day message that really spoke to my heart. I wished I had come up with something similar. So I made a note for next year so I wouldn’t forget to be more inclusive with my message.
That’s what Number One’s deep dive is all about. What have you seen that you wished you’d done, but it’s too late now? Go back and start making a list of things you don’t want to miss out on next year. This is a great activity to keep you on your toes and always improving your marketing efforts.
2. Ensure your sales aren’t dropping while the temps are rising 🥵
You audience is busy during the summer. Look back through your benefit statements and edit your messages to tell your audience how you can make their lives better THIS SUMMER. While they’re on the go, planning vacations and family activities, spending more time outdoors, and trying to schedule childcare while school is out. How can you help them? Thinking through this will help you stay relevant with your audience and ensure you won’t seem “out of touch” with what they’re going through.
3. Make some waves🌊 this summer for a successful winter
I know the sun is shining and you should probably be floating on water with a pina colada, but this is also a great time to think about fall and winter. Specifically, what systems can you put in place to ensure a smooth holiday season? If sales drop during the winter, how can you make more sales right now to prepare for that? If sales skyrocket during the winter, how can you make sure you’re ready for those busy months?
Are there any new marketing strategies you’d like to test? Maybe product or service combos? Test those now! Take a few minutes to review your marketing strategy and content calendar before the holidays are on the horizon. Because once they’re within your sights, it’s way too late to make big impactful changes.
Happy Summer 🌞
I love this time of year and work on my patio whenever I can. I’d love to hear what updates you’re making to your strategy and if you’re testing anything new. Join our private Facebook group of content creators and marketers so we can chat!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.