Not every business is running a sale for Black Friday (and Cyber Monday). And that's ok! However, that doesn't mean that you should stay quiet during this time! You should still be promoting your products and services. Here's why and how.
Take advantage of the spending-spree that's happening
Black Friday and Cyber Monday get consumers in the spending MOOD. Take advantage of that by ensuring your products and services are being promoted on social media, via email and sms, and in stores. Stay in front of your audience during this seasonal spending time!
Rely on quality, experiences, and service instead of a sale
You might be surprised with how many people are NOT looking for a sale, especially with today's economy. A sale is great, but it's not the deciding factor. What is? Experience, quality, and service. Consumers want what they buy to COUNT, to be worth the money. This is great news for those who aren't offering sales on their products and services. But all of that means you need to really tout your benefit statements! Let your audience know exactly what they will get from your product/service and how you make their lives better.
Focus on the need
Consumers might be watching Black Friday and Cyber Monday deals, but they still have other needs in their lives. Make sure you're still addressing those needs and staying in front of your audience!
This is not the time to stay quiet! Instead of promote the benefits of your products and services and how you help meet your audiences' needs.
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.