Your social handle is your username on social media. You want these to match as closely as possible. Ideally they will match your business name, but if it's taken by someone else then find something as close as possible and make sure they all match.
Profile & Cover Photos
Visit each of your social accounts and look them with the fresh eyes of a stranger. Is everything on-brand? Do your colors, fonts, and photos have a similar look and feel? If you're using a headshot, is it professional? Does your cover photo have a call to action or a benefit statement? Does it help tell your story? Make updates accordingly!
Call to Action
If someone goes to your social profile, will they quickly find a way to contact you? This could be a link to your website, to a scheduling platform for your calendar, or your phone number. Don't make your audience work hard to contact you!
Why would someone want your products and services? Quickly state the benefit of doing business with you. This is a bit harder because you usually have to stay within a certain character limit, but it's totally worth the work and edits! This will set you apart from your competition.
Emojis are great for visual story telling! Look through emojipedia.org to find the best ones for your business and include them in your social bio. They are attention grabbing and will help tell your story!
Hashtags are like keywords for your bio, plus they also stand out visually which is great for those just scanning your bio.
Download the PDF so you can start checking these updates off your list!
First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.