THAT DIGITAL RUSH
  • Home
  • Authors
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
    • Contact
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
Picture

The DL on CTA (Why You need a Call to Action)

7/6/2021

7 Comments

 
Picture
What if I told you I used digital marketing to help businesses recover from the financial hits they took during the pandemic … and then just walked away? Would you wonder how you can take advantage of the same services? Maybe even wonder why I didn’t tell you how to contact me so we could get started?
​
That’s why a call to action is so important. A call to action (CTA) is a statement or blurb that tells your audience how to take advantage of all the benefits you've been touting about your business. It’s kind of like the final instructions they need to get their hands on what you're selling. 

In the example above, after telling you I've helped businesses recover from the pandemic I'd follow it with something like "Start your ads next week! Contact me at www.digitalrush.com/contact for a free 30 minute consultation." 

What Action Should Your Customers Take?

​Your CTA is the desired action you want them to take and moves your customers through your sales funnel. A call to action directly impacts your goals. For example, those goals could be …  
  • Increase subscriptions
  • Boost sales
  • Increase foot traffic
  • Increase appointments
  • Increase orders
Think through your goals so your call to action can work hard for you. 

How to Write a Call to Action

Your call to action MUST include action words (verbs) and sound SUPER EASY. No one wants to work hard to give you money.  A few ideas to help start your call to action include …
  • Order now
  • Sign Up
  • Subscribe
  • Register
  • Buy
  • Download
  • Follow
  • Share
  • Book Now

Add more details to finish those final instructions. For example …
  • Book your next adventure
  • Order these superhero cake pops
  • Follow our journey on Instagram
  • Subscribe for tips and tricks
  • Click here for all of our favorite yoga pants
  • Register today for 10% off

Hard Push vs. Soft Push

​Adding a “push” to your call to action means you’re adding a sense of urgency. Us humans like to put things off … especially when it comes to spending money. Your job is to sell your products/services, make sure your audience can’t live without it, and then tell them how to get it. Adding a sense of urgency ensures you’ll have more people taking advantage of your products and services.   

A hard push is when you give a specific deadline. For example ...
  • Hurry! Offer expires on December 15th
  • Register by April 5th to keep this intro price
  • Order by July 1st and get a free gift!

A soft push is when you give your call to action a sense of urgency, but it’s not tied to specific date. For example ...
  • Hurry! Sign up today.
  • Limited time offer
  • Order now before supplies run out
  • Request an appointment today!

Where to Put Calls to Action

Those newer to marketing are going to feel uncomfortable about this at first … but your call to action should be EVERYWHERE. On social media, in emails, in ads, on business cards, on brochures, EVERYWHERE. You might feel like you're over-doing it, but you're not. If you don't tell people what to do and how to do it, then they won't. One of the fastest ways to increase sales is to add a call to action everywhere! 
7 Comments
Pravaah Consulting link
2/7/2022 10:27:35 pm

<a href ="https://www.pravaahconsulting.com/">Pravaah Consulting</a> is a Silicon Valley-based, full-service digital agency. Our purpose is to help SMBs and startups leverage the power of digital to scale new heights. We bring the best practices and tactics adopted by the Fortune 50 companies to the SMBs and startups trying to excel in the digital world. Our team is a perfect blend of a digital transformation company and a digital marketing agency that provides integrated solutions at the speed of digital. While our engineers build lovable digital products and platforms, our digital marketing specialists ensure that your brand reaches the right customer at the right time through the right channel. With the research-backed and data-intensive approach, our engineers and marketers operate in a continuous improvement mode that helps our clients become more efficient with time.

Reply
Sushil Kumar Gupta link
6/25/2023 03:55:37 am

Very excellent compiled knowledge about digital marketing shared thanks you

Reply
Ibrahim link
7/19/2023 02:12:35 am

Thanks for the sharing informative article.

Reply
Firm Roots link
7/26/2023 04:44:55 pm

Unlock the power of words with our Best Content Writing Services Agency, where creativity meets expertise to elevate your brand's story and engage your audience like never before.

Reply
digital marketing company in us link
8/5/2023 07:45:45 am

Fantastic article on CTA! The content was informative, well-researched, and easy to understand. I gained valuable insights into the fascinating world of minerals. Thank you for sharing this enriching read

Reply
Noel Hopkins link
8/30/2023 11:43:51 pm

Thanks for sharing.

Reply
sunil sharma link
10/24/2023 05:33:57 am

Hi, Thanks you so much for this valuable article. You hace explianed in a simple way that everybady can understand.

Reply



Leave a Reply.

    Author

    First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.

    Archives

    December 2024
    May 2024
    August 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    August 2021
    July 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    January 2020
    September 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    August 2018
    March 2018
    January 2018
    December 2017
    October 2017
    September 2017

    Categories

    All
    Business
    Digital Marketing
    Emoji
    Instagram
    Marketing
    Reels
    Social Media
    Time Saving Tip

    RSS Feed

Agency Vista Sendible Agency Partner Verified Badge
Picture
Agency Vista  Verified Badge
Copyright © 2022
  • Home
  • Authors
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
    • Contact
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea