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Valentine’s Day Ideas for Local Business

1/12/2018

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​Show Your Love This Valentine’s Day

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​I wanted to put a quick blog post together because I hear some local businesses are having a hard time planning Valentine's Day promotions. Are you struggling with promotion ideas for Valentine’s Day? Maybe you offer services that you can’t provide a discount on. Or you’re not in a place financially to offer 20% off. Or you’re just not sure where to start. Hopefully this blog post will help! Choose one or choose all to implement. 

​1. Give Gifts to Your Clients

​What kind of gifts can you give? 
• White paper 
• Percent off a product/service in February
• Product samples 
• Freebie after a purchase of a certain value 
• Gift/value they can use in their business 

2. Give Gifts to Your Top Clients 

​Give gifts to the top 10% of your clients. Use it as a “reward” opportunity. You can even turn this into a referral opportunity by asking them to select 1 person to also get the same gift. What a great way for them to “pass it forward” and for you to gain new referrals to your business! 

3. Post a Love Message to Your Clients

Post an image … or better yet, use Facebook Live Video to post a message to your clients. Facebook Live Video has better reach and after the most recent changes made to Facebook’s algorithm, your regular image post might not even be seen. 
​
You can also start a social media campaign called “Things I love” and post every couple of days. You can post about: 
• Products
• Services
• Clients/Customers
• Vendors (i.e., friendly delivery guy)
• Family

​4. Highlight Gifts for Sale 

Make sure you let your customers know what kind of Valentine’s Day gifts you have in your shop! Feature multiple products – post every day if you have enough inventory! Make sure you stay in front of those shoppers! 
​
Another promotional tactic is to let your audience know what products/services have been the most popular for men, women, kids, etc. so they where to start shopping on your site or in your store! 

​5. Get Unique

Maybe your business sells B2B. That’s ok – you don’t need to have conventional gifts! You can still ask clients to “Share the love” by referring your services to a contact (make sure you throw in a special introductory offer!). 

Don’t forget about the singles out there! “Galentine’s Day” is a fun favorite – started from the popular TV show Parks and Rec, it’s a way for women to use those “couples” coupons with their gal pals instead. 

​Re-purpose popular romantic quotes into funny quotes that promote your business. How could you re-purpose these? 
• Love is in the air 
• You complete me 
• I’m just a girl standing in front of a boy asking him to love her. 

​6. Dedicate Marketing Dollars 

​Dedicate some marketing dollars to digital advertising: 
• Facebook & Instagram Ads
• ​Twitter Ads
• Google Ads
• Groupon 

Share Your Ideas!

​Once you post on your social media pages or on your website, post a link in the comments so I can head over and “like” it! I can’t wait to see how creative you are! 

Social Media Images

Feel free to use these on Facebook, Twitter, Instagram, Snapchat, and anywhere else!
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    First, I'm the mother of three crazy, sassy, sarcastic, hilarious children. Second, I work in the world of social media, email, digital marketing. Third, I'll probably try to tell you what to do.

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  • Home
  • Contact
  • Services
    • Winning Online: The Entrepreneurs Guide to Easy & Effective Digital Marketing
    • 60-Minute Consults
    • Social Media Master Class
    • Guest Speaker
    • Content Creation
    • Digital Ads
    • Customer Relationship Management
    • Design Templates
    • Social Media Management >
      • Social Media Cleanup
    • 4 Step Strategy Guide
    • Social Media Training
  • Blog
  • About Me
  • Ashley Recommends
  • Finding Inspiration
  • Podcast - Fabulous Friday with Ash-Lea
  • New Page